The first integrated advertising campaign designed by the Zurich agency ViznerBorel for the Internet comparison service Comparis.ch is being launched for the current health insurance change season. It is a typo campaign with cheeky and concise messages taken from everyday language and representing verbal "fists in the bag" of consumers.
The core of the campaign are loud and eye-catching posters calling for the use of the three most important areas of comparis.ch: Health Insurance Comparison, Car Insurance Comparison and Real Estate Search Engine. In addition to posters, the 360° campaign also includes eBoard Ads, banners, promotions as well as online activities and can be seen throughout Switzerland from October 24. All advertising media work with the new campaign claim "My best decision", which sums up comparis.ch's USP as a serious and independent help for the consumer.
Responsible at Comparis.ch: Ergin Iyilikci (CCO); Frank Mickeler (Head of Marketing); Sandro Mauchle (Digital Marketing Manager); Dominic Stöcklin (Senior Social Media Manager). Responsible at ViznerBorel: Brigitte Meyer (consulting); Markus Binggeli (strategy); Hanna Zimmermann (CD); Jürg Waeber, Tamás Kiss (text); Lajos Vizner, Guillaume Borel (overall responsibility).