New TV commercials brand Do-it-yourself
Alpha 245 shows more short spots for Jumbo's special offers.
Since the premiere of the Primeli spot in the spring of this year, a total of six short spots for Jumbo have run on television and the Internet - minimalist and charming. With dry humor, they present the top price offers in just 16 seconds.
Responsible at Jumbo-Markt Switzerland: Jérôme Gilg (CEO), Fabian Rauber (Head of Marketing). Responsible at Alpha 245: Patrick Senn, Mario Moosbrugger (CD), Barney Rees (AD), Sylvia Kohler, Inma Mendiola (consulting), Walter Tagliaferri (overall responsibility); Plan B (film production), Chris Niemeyer (director), Niels Vije (producer).
