Reality meets virtuality
A film demonstrates the replica idea of the NZZ's new e-paper app.
.png)
The NZZ e-Paper App is now available, offering the Neue Zürcher Zeitung, the NZZ am Sonntag, and all supplements on smartphone, tablet, and desktop in the familiar NZZ look. The main added values of the new NZZ e-Paper app are wide-ranging. However, the highlight of the NZZ e-Paper is the 1:1 look between print and digital edition.
The new e-Paper film, which Manifesto Films realized, is based on this replica idea. The 3 vignettes show that you can access your e-Paper app anywhere and anytime. To illustrate this and the replica idea, visual tricks were developed that playfully connect the real NZZ with the virtual NZZ. The staging concept is based on a surprising storytelling that plays with perception and deception.
Thus, the respective moving assets show three different features: The first vignette at the breakfast table plays with the replica idea. The second vignette shows the wide range of newspapers and supplements offered by the e-paper app. The last vignette explains that the app can be accessed at any time, each time as a completed daily version. The films can be seen on the NZZ e-Paper App website and in a broad online campaign.
Responsible at NZZ: Mirko Marxen (Head of Customer Management), Scarlett Gaus (Marketing Manager), Niklaus Gerber (Product Manager Digital Media), Manja Pfeiffer (Senior Online Marketing Manager), Elizabeta Petakovic (Online Marketing Manager), Markus Sollberger (Marketing Manager), Kai Siegfried (Digital Success Manager, Audienzz). Responsible at Studio Roth&Maerchy: Martin Roth (Creative Direction), Tatjana Egorow (Art Direction) Eleonora Nodari (Graphic Design), Patrick Oberholzer (Animation Design), Tim Boin (Text). Responsible at Manifesto Films: Charlotte Hottinger (Producer), Reto Salimbeni (Exec. Producer), Jürg Dummermuth (Director and Animation).
