Global Ranking of Lürzer's Archive: Ruf Lanz at the top

"Lürzer's Archive" has published its global rankings of the most creative agencies and creators. Ruf Lanz is the only Swiss agency at the top of the list.

Every four months, "Lürzer's Archive" presents the most outstanding campaigns in global advertising. The trade magazine is published in 68 countries.

Following the redesign, "Lürzer's Archive" has updated its global creative ranking. The owner-managed Zurich agency Ruf Lanz is ranked third in the world, based on the creative output of the last five years.

First and second place go to Mother London and Abbott Mead Vickers BBDO London. Ruf Lanz Zurich is followed by BBH London, Uncommon Creative Studio London, Adam&eve DDB, The Newtons Laboratory, TBWA\Paris and KesselsKramer Amsterdam. Ruf Lanz is even ranked second for the advertising year 2023.

Co-owner Markus Ruf also leads the global ranking of creative directors and copywriters. The second best-ranked Swiss creative is his business partner and co-owner Danielle Knecht-Lanz in 14th place in the CD ranking. Because she was previously listed as Danielle Lanz and was later re-registered as Danielle Knecht-Lanz, she would be ranked 5th if added together.

The leading CDs in the global creative ranking of "Lürzer's Archive": The basis for the evaluation is the output of the last five years.

The last time Ruf Lanz won the annual Swiss creative ranking by m&k In December, after receiving countless awards, the agency decided to say goodbye to many awards from 2024.

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