Takeover by Faktenkontor Group: Four is now Per

The Zurich-based agency Four is now part of the Hamburg-based Faktenkontor Group and will become a member of the Per-Agency Group. The aim is to drive forward internationalization in the DACH region.

Philipp Sträuli (left) and Christian Hansen. (Image: zVg.)

Per specializes in data-driven and evidence-based communication and aims to be a significant part of its clients' value creation. To this end, the agency has been using AI systems to analyze the reputation of companies in comparison to the competition for years. Based on this, recommendations for action are developed to enhance reputation through targeted communication. An approach that also offers decisive advantages for successful dialog marketing in the future.

"With the acquisition of Four, we are heading for new shores together. The merger will give us a broader base and drive our growth forward," explains Roland Heintze, Managing Director of the Per-Agency Group.

In Zurich, Per is led by Christian Hansen, who is active as Managing Partner. Phillip Sträuli, CD Art, is also a partner and heads the creative department together with Björn Brinkmann, CD Text. This ensures continuity in the management of existing mandates, writes the agency.

"After 15 years as a successful full-service agency for customer acquisition
and customer loyalty, we can now draw on the Per Group's strength and 20 years of experience in reputation management for our consulting services," explains Hansen. "The analyses and findings from our AI-based reputation, topic, source and media analyses are of particular importance here. Using the Group's own analysis tools and our data analysis unit, we offer up-to-date Power BI media analysis dashboards, which enable us to make significantly improved fact-based recommendations for action for all dialog communication."

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