Myty Group welcomes Sir Mary on board

The Zurich-based agency Sir Mary will become part of the international Myty Group with immediate effect. With this significant step, the group further expands its portfolio and unites 13 complementary agencies from Germany, Croatia and Switzerland, where it is now one of the largest agency networks.

Sir Mary joins Myty. This counts the Freshly crowned number one in this year's Media Research Group advertising agency rating to the international agency network. Sir Mary's team of around 40, with offices in Zurich and Munich, has made a name for itself on the Swiss communications market in recent years.

Since its founding in 2016, the agency has influenced the industry with its digital-first mentality. In a highly competitive market, Sir Mary has developed an agency model that challenges old approaches and builds bridges between different communication disciplines. Its clients include companies such as Allianz, CSS, Samsung, Switzerland Tourism, Sunrise and UBS.

"Significant milestone"

"The acquisition of Sir Mary marks a significant milestone in the development of Myty", says David Rost, Group CEO of Myty. "We are thrilled to add their expertise and passion for creative concepts and customized media strategies to our network. This step enables us to offer groundbreaking solutions across agencies in the creative and media sector".

"In search of a strong partner"

For Sir Mary's founders and partners, joining the group is all about a shared vision of growth and innovation: "We were looking for a strong partner with whom we could grow together and continue to shake up the industry. At Myty, the crucial resources and skills are available. As entrepreneurs and doers, we would like to actively participate in the development and expansion of Myty in the future. We also share the same values: We take a 'digital-first' approach and believe that communication will tend to become more complex, small-scale and digital in the future. This partnership will give us the opportunity to join forces to bring new impulses to the industry and at the same time offer innovative solutions to our customers.", said Maurizio Rugghia, co-founder and managing partner of Sir Mary.

With this step, all shares will be completely transferred to the Myty Group, in which all Sir Mary partners will in turn take a significant stake. "It was important to us to continue to be involved as shareholders and to enable our partners to participate."explains Florian Beck, co-founder and Chief Creative of Sir Mary. "Our management team and the agency remain exactly as they are"adds Daniel Zuberbühler, co-founder and managing partner of Sir Mary. By joining Myty, the agency can now offer even better and more comprehensive support. Be it for the clients or the employees of the agency.

Since its founding just three years ago, Myty has focused on the goal of bringing together the best agencies in the fields of strategy, technology, creation and marketing to offer an unbeatable combination of know-how, creativity and expertise. The latest investment in Sir Mary underlines this ambition and the plan to become the most attractive agency network in Europe.

The Myty Group currently unites 13 agencies with more than 720 employees at 26 locations in Switzerland, Germany and Croatia. It offers its international clients networked expertise in marketing, brand development, design, public relations, campaigning, activation, eCommerce, Web3 and business model innovation, helping them to communicate effectively in the digital era. Together, the group develops solutions for all target groups and across all channels. The mission is always to meet technical requirements as well as the changing zeitgeist. With this holistic approach, Myty aims to become the leading agency group in the European region by 2025.

The 40-strong team of Sir Mary wants to set new standards in quality and innovation for its customers with the flexible agency model. Its clients include companies such as Allianz, CSS, Samsung, Switzerland Tourism, Sunrise and UBS.

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