Management buy-out: Heimat leaves TBWA network

Following an MBO, the previous partners Nico Ammann and Simon Rehsche will in future hold 100 percent of the shares in the agency. Heimat Zürich thus separates from the TBWA network.

Making Heimat Zürich an owner-managed agency: Simon Rehsche (left) and Nico Ammann. (Image: zVg.)

In 2016, Heimat Zurich started as part of the Heimat Group, which belongs to the global TBWA network and thus to Omnicom. The managing directors since then have been strategist Simon Rehsche and creative Nico Ammann.

Over the years, Heimat Zürich has been able to work with many well-known clients and quickly position itself in the Swiss agency landscape.

Now, after just under eight years, a management buy-out is followed by a surprising step: At the end of August, Heimat Zürich separated from the network TBWA, which until then held the majority of shares, and thus becomes an independent, owner-managed agency. Nico Ammann and Simon Rehsche will hold all shares in the future. The parties have agreed not to disclose the purchase price, as Heimat Zürich announced in response to an inquiry from says. Nor are any job cuts planned, he adds.

According to Heimat Zürich, the goal of separating from the globally active Omnicom Group had materialized over the last few years for various reasons. By going it alone and gaining entrepreneurial independence, the agency can now focus even better on what the agency has always loved to do: Ideas for communication that make brands interesting for people and enjoyable for everyone involved.

Heimat Zürich is the lead agency responsible for campaigns for Bank Cler, Swiss Post, Sky, Wingo and Wernli, among others. In addition to developing and implementing campaigns for other clients across all industries, the agency also works for political clients and NGOs.

More articles on the topic