Yellow becomes part of the MYTY Group

The Swiss creative agency Yellow, based in Basel, joins the MYTY Group. This consolidates MYTY's presence in northwestern Switzerland and its offering in the areas of branding, advertising and communications, and now comprises twelve agencies.

Reto Meyer, CEO Yellow

Yellow brings a strong track record in developing brands as well as providing solutions for B2B and B2C customers along the entire customer journey. The Swiss creatives have won the trust of Swiss brands such as Feldschlösschen, Messe Schweiz and Basel Tourismus with their work.

The addition of Yellow strengthens MYTY's portfolio of specialized agencies and enables the creation of a dynamic ecosystem that fosters collaboration, innovation and client service. The focus on Northwestern Switzerland, in particular Basel, is of great importance to MYTY as the region is a growing market with great potential for creative services. Yellow's presence in Basel allows MYTY to target its activities and services to the needs of clients in this region.

David Rost (left), CEO of MYTY Group, is excited about the addition of Yellow: "With their strong foothold in Northwestern Switzerland, we are expanding our existing presence with Yellow." Rost emphasizes that Yellow's culture and team focus align with MYTY's core values, making the collaboration a natural fit.

Stephan Suter (right), CEO of MYTY Switzerland, underlines the importance of this expansion in the Swiss market: "Switzerland is a key market for MYTY, and the acquisition of Yellow underlines our commitment to providing exceptional services in the region. We are committed to preserving Yellow's culture and identity while providing it with the support and resources it needs to succeed."

Reto Meyer, CEO of Yellow, on the future within the group: "The merger with MYTY is an incredible opportunity for Yellow to expand our customer base and expertise while staying true to our core values and operating independently. We are excited to become part of MYTY and collaborate with like-minded professionals within the network on the latest market trends and innovations. This partnership will further fuel our creativity and drive our commitment to delivering impactful solutions."

The MYTY Group currently unites 12 agencies with more than 720 employees in 26 locations in Switzerland, Germany and Croatia. It offers its international clients networked expertise in marketing, brand development, design, public relations, campaigning, activation, eCommerce, Web3 and business model innovation, helping them to communicate effectively in the digital era. Together, the group develops solutions for all target groups and across all channels. The mission is always to meet technical requirements as well as the changing zeitgeist. 

Yellow is a strategically thinking creative agency and was founded in 2018 at its current location in Basel. Its ambition is to support companies and brands on their path to success. In doing so, it takes the liberty to question the status quo and always reassemble its teams with the talent appropriate to the task at hand. The current 14 team members offer solutions in the areas of strategy, branding, advertising and communication, regardless of channels and technologies. Yellow holds the status of a "Leading Swiss Agency" and has access to numerous markets in Northern and Southern Europe as well as the USA via an international network.

More articles on the topic