One and a half years ago, anyone standing at Uetlibergstrasse 132 would find three doorbell signs from three different agencies: "Wirz Communications", "WirzActivation" and "Wirz Brand Relations". In addition, there was another company without its own doorbell: "Wirz Services". Because this was becoming increasingly confusing, the decision was made to merge these four companies into a single company: the Wirz Group.
Above all, however, the merger is also a response to customer demand for unrestricted cooperation across all communication disciplines. In the newly created Wirz Group, silos are broken down and customers are optimally supported by the best minds at all times on their customer journey - consulting, creativity, conversion - thanks to a sophisticated casting system.
New management structure
This newly created powerhouse for brands, communications and digital transformation called for a new management structure, which was also quickly found: The new senior partners Alex Herrmann, Caspar Heuss, Lorenz Clormann, Nico Keramaris and Simone Jehle complement the agency's management team as force management around the two co-CEOs Petra Dreyfus and Livio Dainese, as well as Michaela Burger and János Heé.
As Senior Partner and Managing Director, Alex Herrmann heads the Branding team together with Michaela Burger. The brand strategist has previously worked for agencies such as Publicis, Meta Design and the consulting firm Sasserath Hermann Baumann Plus.
Caspar Heuss and Lorenz Clormann, both Executive Creative Directors, are now Senior Partners in the Campaigning team. Clormann has been with Wirz for around three years, following stints at Ruf Lanz, Publicis and Jung von Matt Limmat. Heuss got his start in advertising at Wirz many years ago as a trainee copywriter, spent almost 10 years in Berlin, including at Scholz & Friends and Y&R, and has been back at Wirz since his return to Switzerland.
Nico Keramaris is a Senior Partner in the Marketing & Innovation team and heads the Marketing Campaigning and Social Media departments. He has been with Wirz for more than three years and acts as a driver and developer in the digital marketing environment. Keramaris brings many years of experience on the agency side in the implementation of various transformation projects in the field of digital marketing as well as social media advertising.
Simone Jehle will lead the Client Services division of the Campaigning team as Senior Partner and Managing Director. She brings with her many years of experience on the agency side and has worked for Advico Young & Rubicam and Jung von Matt, among others. She has been with Wirz for a good seven years.