Through its special understanding of consumers, the communications industry has an important role to play in making a significant contribution to climate protection. Despite the dilemma that their primary task is to stimulate consumption and thus promote CO2 emissions, their actions can have a directing influence and improve the situation.
The LSA takes care of the situation and would like to offer assistance to the member agencies, in which the association on the one hand provides orientation, but on the other hand also provides instruments, which help the members to take measures quickly.
The LSA climate protection package includes various action steps such as the calculation of the corporate carbon footprint, as a basis for reduction measures of operational emissions or assistance in the reduction of CO2 emissions from advertising productions. In cooperation with ClimatePartner, LSA agencies can balance their campaigns - either by means of an exact calculation of CO2 emissions or a flat-rate climate protection contribution. By balancing campaigns, agencies and clients make a joint contribution to more climate-friendly advertising and set an example in the market.
In line with the polluter-pays principle, the climate protection package aims to build a broad understanding of the sources of CO2 emissions in order to better understand and target the associated processes.
True to the motto of this year's general meeting "Together for more climate protection", LSA members and guests enjoyed vegan catering by Future Cuisine by Lauren Wildbolz after the official part.
Change in the Executive Board
There is also a change on the board: David Schärer, founding partner of Rod and Advertiser of the Year 2021 is stepping down from the board after five years. Newly elected is Pablo Koerfer, Co-CEO and Partner Farner Consulting. The board has ten members.