Creasquare launches UGC platform "Snak

User-generated content (UGC) is a high-performance format on social media. The creators are not influencers; they do not post the content on their own channels, but create a video that the brand can use for its own purposes.

On the Platform Snak.ch the brands create an order to which interested creators apply. This gives the creators a vested interest in the product or service and allows them to create authentic messages. The creators are young people who like to create content with their cell phones. They are also trained for this via Snak.

The launch took place a month ago and has already seen initial success, according to the press release. The campaign launched for this purpose includes classic creatives as well as those in UGC format - but the UGC videos work best. Snak already recorded around 400 registrations from Creators and 20 companies within four weeks. The first video orders are being implemented by Creators. The site has already had over 6500 views in its first month.

According to the announcement, a platform like Snak offers several advantages. Not only is UGC authentic, but it performs very well organically as well as for campaigns especially as Reels, TikToks and Youtube Shorts. In addition, UGC has a much higher CTR and achieves more conversions and leads on social media than other advertising measures. Furthermore, young creators can live out their creativity and even build up a personal brand over a longer period of time. And brands in turn get easy access to authentic UGC and have to create less content themselves.

Creasquare has already received a lot of encouragement for the project. In addition, the first inquiries have already been made by sponsors. The current version is a better "Minimum Viable Product" and is now to be developed further on the basis of experience.