Saatchi & Saatchi: New Creative Lead, New Client

Sören Schröder is responsible for creative output at Saatchi & Saatchi, joining the agency from Publicis Zurich's own network.

Holger Schicke (l.) and Sören Schröder (r.).

Saatchi & Saatchi Zurich has entered 2023 with a Managing Director Creation. Since January, Sören Schröder has been responsible for the agency's creative output and in his role complements the previous Managing Director Consulting, Holger Schicke, who has already been with Publicis Groupe for four years and has been instrumental in the expansion of Saatchi & Saatchi over the past two years. With Opel, the agency has also recently added a new brand to its portfolio.

Sören Schröder's move to Saatchi & Saatchi takes place within the Publicis Group. For the past year and a half, Schröder was also a member of the management team at Publicis Zurich's Stadelhofen office. In his new role as part of Saatchi & Saatchi's leading duo, Sören Schröder will assume even greater entrepreneurial responsibility.

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