Myty integrates Croatian agencies 404 and Shape

The German-Swiss group is further expanding its network in the European market with the full-service agency 404 and its sister Shape.

V. l.: Nikola Vrdoljak, Direktor/Partner 404; Martina Pintarić, Direktor/Partner 404; Zoran Šteković, CEO Shape. Bild: Myty.
From left: Nikola Vrdoljak, Director/Partner 404; Martina Pintarić, Director/Partner 404; Zoran Šteković, CEO Shape. Image: Myty.

So far, Myty has focused on the DACH region. Now the agency network is launching further into the European market with the integration of 404, Croatia's largest communications agency. The plan: 404 is to become the hub for further expansion of the entire group in Southeastern Europe; with more than 80 clients, including brands such as Adidas, Uber, Huawei, Coca-Cola and McDonald's, the agency is laying the foundation for further expansion.

Shape, as a sister of 404, implements the digital technology projects and stands for the development of digital products - from concept and strategy to UI, UX and development across the complete product cycle. "We will continue to operate fully independently under the Myty umbrella and our well-known brand, while leveraging the expertise of our teams to contribute to the development of the entire group," said CEO Nikola Vrdoljak.

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