Myty integrates Croatian agencies 404 and Shape
The German-Swiss group is further expanding its network in the European market with the full-service agency 404 and its sister Shape.
So far, Myty has focused on the DACH region. Now the agency network is launching further into the European market with the integration of 404, Croatia's largest communications agency. The plan: 404 is to become the hub for further expansion of the entire group in Southeastern Europe; with more than 80 clients, including brands such as Adidas, Uber, Huawei, Coca-Cola and McDonald's, the agency is laying the foundation for further expansion.
Shape, as a sister of 404, implements the digital technology projects and stands for the development of digital products - from concept and strategy to UI, UX and development across the complete product cycle. "We will continue to operate fully independently under the Myty umbrella and our well-known brand, while leveraging the expertise of our teams to contribute to the development of the entire group," said CEO Nikola Vrdoljak.
