After pitch: Home Zurich wins Sky
The streaming provider Sky is increasingly gaining awareness and popularity in Switzerland - and will be relying on Heimat Zürich as its creative lead agency in the future.
In many countries, Sky is one of the leading brands in the streaming market. The co-production of the series Tschugger (the exclusive first broadcast of season 2 has just taken place), House of the Dragon, Babylon Berlin, Der Pass or Gangs of London recently brought the streaming provider strongly increasing awareness and popularity in Switzerland as well. With live broadcasts of sports highlights, including top matches from international soccer leagues, golf, tennis and Formula 1, and the recently launched news site sky-sport.ch, Sky also offers a platform for sports enthusiasts.
In order to push its strategic marketing, Sky will be taking a new communicative approach in the future and will be relying on an agency set-up of existing and new partners with immediate effect. Heimat Zürich emerged from the corresponding evaluation process as the new creative lead agency and will assume overall responsibility for all advertising campaigns in Switzerland.
