For the first time in the history of the Baloise Group, all employees, all countries, and all companies - Basler Versicherungen, Baloise Bank SoBa, Baloise Asset Management, Bâloise Assurances, Basilese Assicurazioni, and Baloise Insurance - are operating under a single umbrella and the Baloise brand.
MetaDesign, the branding agency of Publicis Groupe, developed the brand strategy and brand identity. The new brand is intended to bring Baloise employees even closer together, create synergies between business units and markets, and reduce complexity for customers.
All under one roof with Publicis inspire
In order to sustainably implement the promise of the joint brand, Baloise has opted for an international power-of-one agency model. According to Publicis, a surprising big idea and the efficient agency set-up convinced Baloise during the agency evaluation: The result is the new agency "Publicis inspire".
Publicis inspire consists of selected experts from the disciplines of branding, communication, digital and production of the Publicis Groupe - namely from MetaDesign, Publicis Zurich, Saatchi & Saatchi Munich, Notch and Prodigious. Coordinated by a central Publicis inspire contact, the agency bundles all expertise and is focused on Baloise's needs.
"We were looking for a strong and challenging partner and found it in Publicis inspire," Daniel Zangger (pictured left), Head of Branding for the Baloise Group, is quoted as saying in the release. "Together, we look forward to continuing to bring the new Baloise brand to life with inspiring communications."
Alexander Haldemann, CEO of Publicis Groupe Switzerland, adds: "The fact that Baloise is forming an interdisciplinary agency together with us shows the will to make a difference. The holistic development of a brand gives us the opportunity to use all our strengths for the benefit of our customers. And that's exactly what we call 'The Power of One'".