Personnel changes at the Wirz Group - Kathrin Jesse becomes BBDO CEO

Alex Herrmann and Ruben Wegmann join Wirz as new employees in Brand Strategy and Digital Consulting; Kathrin Jesse leaves Wirz.

Kathrin Jesse wird BBDO Deutschland-CEO.
Kathrin Jesse becomes BBDO Germany CEO.

The Wirz Group is further expanding its strategic expertise: With Alex Herrmann and Ruben Wegmann, two experts in brand strategy and digital consulting are joining the Wirz Group. Alex Herrmann will lead the Wirz Group's Branding Force together with Michaela Burger from the beginning of 2023.

Ruben Wegmann joins the "Marketing & Innovation Force" and supports János Heé in expanding digital and business consulting.

Kathrin Jesse leaves

Chief Strategy Officer Kathrin Jesse is leaving the Wirz Group at the end of the year. She will take over as CEO at BBDO Germany and will remain associated with the Wirz Group as a shareholder. The strategy team of the "Campaigning Force" will in future be overseen by Strategy Directors Marleen Diener and Julia Ewers.

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