VBZ campaign by Ruf Lanz enters Lürzer's archives

Ruf Lanz was included in the international best list of "Lürzer's Archive" with the VBZ campaign "When gasoline engines look outdated".

Every two months, "Lürzer's Archive" presents outstanding work from the world's advertising industry. The magazine is published in 68 countries and enjoys a high reputation in the creative industry.

Zurich agency Ruf Lanz has made it into the magazine yet again with the launch campaign for VBZ's new neighborhood electric buses.

Under the direction of Creative Director Markus Ruf and Art Director Mario Moosbrugger, the new electric buses themselves became an advertising medium: a red sports car was mounted exactly above the bus wheels, with matching resolution on the roof panel.

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