The agency formerly known as Advico, Futurecom, Exxtra, Allaccess, Wunderman and Y&R Group has an eventful history. And because its parent agency, Advico was founded 60 years ago in Switzerland, Wunderman Thompson invited everyone to Labor5 last night for a collective celebration.
Around 200 guests, including numerous former employees from several decades, gathered at the premises of Kurt Aeschbacher's legendary TV studio in Kreis 5. After the welcome by the two co-CEOs Giselle Vaugne and Swen Morath, there was a lavish celebration.
"We were overwhelmed by the large number of registrations and are excited to toast the future with so many, inspiring people. We are proud of our long history, of all that our team has accomplished along with our amazing clients especially in the last three years since rebranding to Wunderman Thompson and look forward to all that is to come." Swen Morath, Co-CEO
"With the briefing, we have our own agency beer. Today there's also our homemade gin in CI color. In keeping with the motto 60 Years of Inspiration, it's called Ginspiration. It was, after all, brewed by our wonderful copywriter and ex-bartender Dave." Giselle Vaugne, Co-CEO
DJ Samuel Gmür, who also created the sounds for the Migros Ice Tea Beats, ensured a good mood with a refreshing mix of music from the 60s to today. An installation with iconic Advico posters invited to virtual immersion and discovery and on a tower of oldschool TVs flickered the best TV spots from four decades.
"It was a pleasure to meet so many different and long unseen people again. Thank you Wunderman Thompson for a great evening." Margit Pfeifer, Geberit International AG
"If WT really knows how to do something, it's advertising and parties: great people, super event." Roger Müller, TCS Switzerland
In addition, there was fine food, many joyful reunions and lots of inspiring conversations. After closing time we continued towards Langstrasse.