Kornflex: New alliance for Gen-Z communication

Target from Grain flex is to offer the commissioning companies optimal support in the implementation of communication measures for a young target group.

In the context of many communication and marketing concepts, the question of how to reach the young population of "Generation Z" often comes up. The inclusion of platforms such as TikTok, Youtube and Twitch is now an inevitable part of a successful communications and media plan. "These measures must be conceived, planned and implemented by young creators who understand and belong to the generation," Matthias Kuratli of Bern-based PR agency Gecko Communication is convinced. As part of the Kornflex Alliance, Gecko Communication now has this personnel and know-how at its disposal. Bern-based branding and digital agency diff. is also part of Kornflex. Katharina Horber of diff. says: "We have been relying on a strong network with other agencies for some time in order to be able to offer clients maximum expertise. With Kornflex, we now comprehensively cover the field of Gen-Z communication."

Kornflex was initiated by the Bern-based innovation and creation agency 4Heroes. "When it comes to designing new products, services and communication measures, the question of what the young generation wants and how to reach them practically always arises. If you want to find answers to this, you have to involve this generation in innovation and creation processes. With Kornflex, we have created an open platform that unites young creators and influencers from Generation Z and connects them with renowned agencies," explains Paddy Käser from 4Heroes.

With the Bernese creator and SRF social media host Elia Rohrbach and a large number of freelance influencers and creators, there is a creative team behind Kornflex. The alliance is now to grow further and unite as many young personalities and renowned agencies as possible in order to be able to offer the commissioning companies tailor-made solutions for Generation Z.