Isabell Steiner, Carina Hummel and Deborah Pfleger new in the Dreifive top management team
Digital DACH agency and Goldbach Group subsidiary Dreifive promotes Isabell Steiner, Carina Hummel and Deborah Pfleger to top management.
After numerous pitch wins and rapid growth in recent years, Dreifive GmbH is expanding its management team to be well prepared for the future. Managing Director Sascha Frommhund is looking forward to an exciting future together with the newly promoted team: "The asset of an agency is its employees. I am very much looking forward to the future together".
Isabell Steiner advances to Director Creation & Production
Isabell Steiner was already promoted to Director Creation & Production in October last year. With this step, the agency reorganizes itself DACH-wide and thus harmonizes cross-location creation processes as well as influencer marketing. The 28-year-old has already been part of dreifive since 2018. Starting as a junior in the social media team at the Vienna office, Isabell has put her heart and soul into her clients and their campaigns from the very beginning. Always motivated and with a lot of drive, the Carinthian has developed into a key player of the agency and is looking full of verve towards the future with her 9-member team: "The cross-border merger was not only an important organizational step, but also underlines the DACH message of the agency. For me personally, it's incredibly nice to see how the team is also facing up to this challenge on a human level and getting a little closer every day."
Carina Hummel becomes Head of Digital Advertising
Carina Hummel has also been promoted to management. As the new Head of Digital Advertising from July 1, 2022, she will be responsible for two teams focusing on search engine, programmatic and YouTube advertising, consent management and tracking, as well as the associated consulting. The 29-year-old has been part of the dreifive family since 2018 and has been inspiring colleagues and customers with her expertise from day one. Through her heart and soul and immeasurable commitment, Carina quickly developed into a key function within the agency and looks forward to the new challenge with confidence and motivation: "Always on the pulse of the times, the advertising team advises national and international clients with operational and strategic know-how. Together, we want to continue to make hearts beat faster throughout DACH in the coming years. A collegial and productive cooperation characterizes the collaboration and I am very proud to be able to lead this team in the future.
Deborah Pfleger takes over as head of the Social Media Unit
As Head of Social Media, Deborah Pfleger will take over all social media-related agendas from July 1, 2022, and will thus be responsible for all topics relating to social advertising, content management, community management and messenger marketing. The 27-year-old started as a trainee at dreifive in 2018 and quickly worked her way up to the top thanks to her power and commitment. From the beginning, she was able to convince the entire team on a daily basis that it is impossible to imagine the agency without her and that she was one of the drivers of success and growth for the social media team in particular. This is exactly the direction she and her two teams are aiming for in the future: "Together with my team, I want to continue to convince people in the social media world with my heart and soul, passion and innovative concepts. I am proud to be able to lead a team that stands up for each other and convinces every day not only professionally but also as people.
Together, the three want to further improve cooperation between the sites and ensure that cross-team projects and issues run even more smoothly and that the teams grow closer together across countries.
