Brinkertlück Switzerland becomes major shareholder in Aargau Tourism
The Aargau agency Brinkertlück, based in Wohlen, and Aargau Tourism are joining forces to promote the canton.
Both parties expect a lot from the partnership collaboration. The aim is not to work together in a "classic agency-client relationship, but as partners," according to a statement on Wednesday. At the same time, Brinkertlück will become a major shareholder in the Aargau tourism organization.
The public limited company Aargau Tourismus forms the umbrella marketing for the entire canton and, together with Brinkertlück, now wants to make the advantages of Aargau as an attractive place to live, locate and spend leisure time in and outside the canton's borders even more widely known. In Switzerland, Brinkertlück looks after brands such as Swisscom, Zurich Versicherung, Graubündner Kantonalbank, Muntagnard and Aargau Tourismus.
Two projects are to be launched this year. "We have just jointly launched a fantastic project, namely "Schulreise.ch" - a platform that makes it easier for teachers to plan school trips. And another is already in the pipeline," says Dennis Lück, owner of Brinkertlück and Advertiser of the Year 2017. Holger Czerwenka, Director of Aargau Tourism adds, "Schulreise.ch is already proving very popular and is to be used in many other cantons. But this should only be the beginning. Because Aargau has a lot to offer, and thus a lot to communicate."
According to the press release, the collaboration is intended for the long term. In addition to the campaigns in spring and fall of 2022, joint projects will continue to highlight the advantages of the canton of Aargau over the next few years.
