Furrerhugi participates in PRfact

Furrerhugi Holding takes a minority stake in PRfact, strengthening its comfederation brand alliance.

PRfact, headquartered in Zurich with offices in Lausanne, Geneva and Ticino, is one of Switzerland's leading PR agencies and has been successfully serving clients in the areas of media & public relations, digital marketing as well as influencer relations and live marketing events for over 20 years. PRfact employs 21 people and expands the comfederation brand alliance initiated by Furrerhugi, which Furrerhugi, Evenjo, Mindnow, Narwal, Republica and Clé de Berne joined in 2019.

The Swiss communications group comfederation already covers disciplines such as public affairs, public relations, corporate communication, voting and election campaigns, marketing communication, graphic design, corporate events, live communication, film production, digital strategy, digital marketing and offers a club and a private restaurant. In the future, PRfact will contribute its expertise in live marketing, digital marketing as well as public and influencer relations. furrerhugi's investment in PRfact aims to leverage synergies at the intersection of marketing communications, consumer PR and corporate communications and identify potential for the future. "This closing of ranks is the next step for us, resulting from a long-standing and well-established collaboration between the two agencies," says Andreas Hugi, CEO and Managing Partner of furrerhugi. "We want to grow in the areas of sustainability in the consumer goods and lifestyle industry. With PRfact, we have found the ideal partner for this."

Above all, clients benefit from comfederation's expanded and networked approach: The brand alliance offers communication solutions in a wide range of disciplines from a single source and in all language regions of Switzerland. The merger has particular advantages for clients from the French-speaking part of Switzerland: Both agencies already have a strong presence with offices in French-speaking Switzerland. Now this presence will be further strengthened by furrerhugi and PRfact moving into the Lausanne office together.

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