Open Up opens location in Geneva - Nabila Bouzouina takes over as manager

The Open Up agency is expanding into French-speaking Switzerland. The new office in the heart of the city of Geneva is headed by communications consultant Nabila Bouzouina. With this step, the nationally active agency wants to meet a large customer need.

"With local know-how and our personal network on the ground, we bring great added value to our growing number of clients in French-speaking Switzerland," Kilian Borter, founder and partner of Open Up, was quoted as saying in a statement. "The move into French-speaking Switzerland, which we as a multilingual agency previously served from Zurich, fits perfectly with our quality and growth strategy."

The new office in Geneva will be headed by Nabila Bouzouina, who can look back on more than 20 years of experience with Swiss and international agencies. With its own office in Geneva, the agency says it can serve its clients even better on the ground and develop communication strategies that are tailored to local characteristics. This step would also open up new customer segments in French-speaking Switzerland.

Open Up, which recently celebrated its 20th anniversary, ranked 2021 in the magazine's PR agency rankings. Swiss journalist:in first place for the third time.

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