"Up There, Everywhere" opens first location in Switzerland

The "Up" business model is a global community of experienced communications experts who work closely together using cloud-based technologies. For projects, teams are put together with specialists who have the specific market and technical knowledge for the task at hand and promise the best solution. The majority of projects are carried out virtually, while direct and personal contact with the customer is still guaranteed.

"Up" was founded over ten years ago and is headquartered in Stockholm. The agency has already been working for companies in Switzerland for several years, for example Galderma, Tecan, Schindler or Basel Area. "We are convinced that Up's business model offers added value and fills a gap in the Swiss agency landscape. Innovative, international companies in particular are recognizing the benefits of our digital, time- and cost-efficient way of working," says Lawrence Masle, CEO of Up.

David Burkard heads Swiss branch

The Creative Hub at Grafenauweg 8 in Zug is headed by David Burkard (pictured). The Swiss team has many years of experience, particularly in the areas of brand strategy, brand design, advertising and integrated communications. "Up offers the right model for that company that wants to benefit from many years of international expertise on the one hand and is open to a new, digital and thus more cost-efficient collaboration with an agency on the other," says Burkard.