Finna agency brings Swiss companies onto TikTok

The agency, which is based in Zurich and Baden, helps brands to establish themselves on TikTok, relying on customized storytelling. To this end, Finna takes over full management of the channels, creates its own content and provides the necessary information transfer with educational work at schools, for example.

"If you want to reach a young target group, you can no longer avoid TikTok. Around 69 percent of users are under 25 years old - this figure speaks for itself. We believe that many companies are not yet exploiting the platform's potential and want to help them do so," explains Co-Founder Noah Zygmont. Co-Founder Marina Fischer adds: "It is enormously important that young and old are educated about the opportunities and risks of TikTok. Everyone can and should be present on TikTok and engage with the platform."

Consulting, creation and support for social media channels

Finna connects Generation Z with companies and focuses on TikTok. To this end, the agency offers training courses, workshops and individual training sessions to sharpen understanding and know-how of social media and TikTok in particular. The goal is to develop new social formats, implement campaigns and produce videos together with customers in order to build a successful channel. Finna analyzes interactions and reach, takes over community management and ensures that the channels are constantly optimized. The agency thus combines consulting, creation and support.

In addition, Finna is also building Instagram, Facebook and LinkedIn profiles, and is also active on Twitch and YouTube. With this, Finna wants to open new perspectives in the field of live streaming, and is focusing on content marketing instead of classic social ad campaigns. "The young target group spends hours on TikTok, streams on Twitch and watches videos on YouTube - you're supposed to go where the audience is," Zygmont says.

With the offer, Finna not only wants to address companies that want to expand their social media channels, but also provide educational work at schools. The aim is to address students, teachers and parents alike and to inform them about the potential and ambiguities of TikTok.

TikTok advent calendar for the company launch

For the release of Finna's own social media channels, the team implemented an advent calendar with 24 doors in December, with daily raffles for prizes. Among others, Finna was able to collaborate with brands such as Globetrotter, Shoppi Tivoli, Alpamare, Logitech, Ayverdi's or Siech Cycles. "We would not have thought it possible that so many brands would support us within such a short time. It was pretty intense, but a great start to our independence," says Fischer.

With the advent calendar, the agency was able to build up a community of around 2,000 followers over 24 days. A total of over 101,000 people were reached and the TikTok videos were commented on almost 4,000 times. "The figures show that the potential on TikTok is enormous and that a decent reach can be generated and a community built up within a very short time," concludes Zygmont.

Founder team with editorial experience

Marina Fischer, 27, most recently worked as a radio and TV presenter for SRF, including SRF Virus, SRF 3 and as co-host of the show Co2ntrol on YouTube and SRF 2. She is also a professional dubbing artist and has her own channel on TikTok with 13,000 followers. Previously, she worked at other radio stations such as Radio Sunshine, Radio Argovia and Radio Energy. Marina studied communication design in the field of photography.

23-year-old Noah Zygmont works on the social media team at 20 minutes and has been acting as a content creator in front of and behind the camera for three years. Before that, he graduated from the Ringier School of Journalism, where he was involved in building up the social strategy in the online team at Radio Energy. At the age of 16, he stood in front of the camera for the first time for SRF and was featured on SRF ECO with his own format.