The podcast "LSA Lunch Time" reveals what moves agency heads, up-and-coming talents and other interesting guests. During an approximately 30-minute conversation between two players from the agency industry, listeners gain insights into their everyday work and the current hot topics.
For the second episode of LSA Lunch Time in French-speaking Switzerland Laura Scorza-Wade, Director Sustainability and Southern Switzerland at PRfact, and Priscilla Rossi, Global Strategy Director at Publicis Group, took a look at the current topic of "Purpose Marketing". What is purpose marketing? What role do communications agencies play in this and how can agencies accompany their clients? Because in a rapidly changing world, it is becoming increasingly essential for brands to position themselves with values.
Laura Scorza-Wade and Priscilla Rossi raise the question of the role of agencies and the aspects that purpose marketing can bring to the communications world of tomorrow. In the podcast, they also talk about the various challenges that companies and agencies face in order to maintain an authentic purpose marketing approach.
"Agencies are also there to accompany. It makes sense and fills one with pride to work in the communications industry, contributing to a reflection process at our level and at the same time leading the actors to a positive change," says Priscilla Rossi.