CRK becomes part of the Myty Group

The agency CRK joins the Myty Group as the second Swiss agency after The House. The agency network now comprises a total of six agencies in the DACH region, one year after its founding. Stefan Batzli, Thomas Löhrer, Patrick Marty and Oliver Wimmer will remain as managing partners of CRK.

Myty Group
The CRK management on the MS Wadin: Stefan Batzli, Thomas Löhrer, Patrick Marty and Oliver Wimmer (from left to right). (Image: CRK)

"We want to be present in the market as a modern, innovative campaign agency and competent gatekeeper for the various communication disciplines. This requires expertise and experience at all levels and in all disciplines," Thomas Löhrer, partner at CRK, was quoted as saying in a statement. "That's what makes the idea of the Myty Group so compelling from our point of view: successful lead and specialist agencies bundle their competencies and develop them further together."

With the CRK locations in Basel, Bern and Zurich, Myty will gain extended access to important regions in Switzerland. Together with The House, this will create a comprehensive platform for Swiss agency services, the release added. "I am very pleased that we can develop clients for the Swiss market holistically together with CRK and thus also further sharpen and expand our portfolio of services," said Stephan Suter, managing director of The House.

CRK - like the other agencies - is to remain operationally independent after joining the Myty Group. The aim of the agency network is to combine the most relevant disciplines in the conception, development and marketing of product experiences. To this end, CRK will now contribute its competencies as well as its many years of experience in the transformation support of companies.

With the entry of CRK, 400 employees from six agencies DACH-wide now combine their competencies in strategy, creation, technology and marketing under the umbrella of the Myty Group.

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