Brüggli Medien and Advery launch B2B social responsibility label

Companies and organizations that also assume social and environmental responsibility and act sustainably have a clear competitive advantage with critical customers, Brüggli and Advery write in a joint statement. But they can only benefit from their commitment if it is transparent and perceived by the public.

Today's consumers are also more demanding and critical than in the past. It is no longer enough to offer high-quality products and services at an attractive price. What counts more and more is whether and how a company is socially committed and how sustainably its products are manufactured.

The new OSR label is now intended to help develop and map commitment and create the desired transparency. The label stands for the harmony of social mission, economic demands and pronounced quality awareness with added value for all stakeholders - customers, suppliers, partners, the public - as the statement continues. "In this way, we want to be a beacon for a new idea of what economic work and social commitment can mean. Anyone who works with Brüggli Medien or Advery is supporting our social mission and doing something good. We want to reward that with our OSR label," explains Stefan Grob, agency manager at Advery, who helped develop the label as the initiator.

OSR aims to create an economy with positive social impact. "OSR is guided by values such as participation, sustainability, transparency and the four principles of the Conscious Capitalism movement: Conscious Leadership, Prosperity & Meaning, Involvement of All Reference Groups, and Culture of Responsibility," Grob said.

Progressive companies and strong brands grow beyond their end in themselves by committing to ideas that benefit the community and serve coexistence. They seek a good balance between market success and ethics. Says Stefan Grob: "Global development shows: If you want to be successful in the long term, you have to do more than just improve your profits as quickly as possible. More and more people as well as organizations are paying attention to exactly who they are cooperating with. They are interested in working conditions and procurement policies, and they want to see how exactly the company interprets its role for and within society and how it treats individuals."

OSR is primarily aimed at business partners. The new label is the logical complement to the existing label "My Social Engagement", MSE for short, with which Brüggli specifically addresses the buyers of Leggero and 4pets products as well as the guests of the Usblick restaurant.