Younity/Wirz realigns itself

The Covid 19 crisis is making digital transformation a top priority for every company in the world. In fact, many companies are putting digitization at the top of their agendas. According to a survey by the US market research company Gartner, 87 percent of executives say that digitization is an absolute priority for their company. Only 40 percent of the US companies surveyed have implemented digital initiatives.

Europe is lagging even further behind: the recently published "New Era In Experience Report" by the London School of Economics is surprising: only 25 percent of European companies would currently be able to successfully transition to the digital post-Covid era and master the digital shift. Above all, the necessary know-how from internal experts is lacking.

Realizing the marketing vision together

According to Wirz, in order to combine the needs and innovations from a company's marketing with the best possibilities of IT and technology, a system-independent sparring partner is needed who is sustainable, innovative and trend-oriented, and who reacts in an agile manner. "We often observe that people rush into a system with little or no needs analysis. When it comes to investments in technology and recurring license costs, it pays to find the right solution with a system-independent partner," says Philipp Schütz, Business and Project Engineer at Younity/Wirz.

Younity/Wirz describes itself as a bridge builder between the digital needs of marketing and the technological possibilities. The team advises and supports companies in the modernization of their marketing communication and its data flow by means of procedural set-up, high-performance technology and specialized know-how.

INTERVIEW

"We build the bridge between needs and innovations".

Mario Kotschner (left), Co-Founder, and Philipp Schütz, Business & Project Engineer at Younity, talk to Werbewoche.ch about the reasons behind the relaunch of the Wirz unit, and what stumbling blocks companies face.

Werbewoche.ch: Younity recently had a relaunch with new products and website presence. What were the motivations? 

Mario Kotschner: We already changed our strategic orientation two years ago. At that time, we were still supporting customers in the implementation of IT projects and the operation of software. Our intrinsic motivation demanded a new business strategy supported by all employees. Because only where there is passion, the best services are created. At that time, we were inspired by Simon Sinek's "Golden Circles" approach.

Meaning?

The change to a system-neutral consulting company was the appropriate conclusion, as we always want to design, support and accompany the best sustainable innovations for individual customer needs, independent of software manufacturers. The technological possibilities are becoming more and more extensive for marketing teams and can sometimes be overwhelming. We change that, through unbiased targeted technology scouting and simple understandable products. This is unprecedented in the industry.

What new services does Younity offer?

Philipp Schütz: We build the bridge between the needs and innovations from marketing and the best possibilities of IT and technology, i.e. MarTech. In this area of tension, we have created service packages with our three products, in which we enable sustainable digitization together with our customers with our team of interdisciplinary experts and visionaries for marketing.

How does Younity approach a project?

Kotschner: Transparency about the current process and technological status in marketing, as well as effective packages of measures, give our customers security for future decisions. For this purpose, we have developed a procedure that comprehensibly conveys the mutual influence and dependency of business processes, business objects and system architecture on each other and how changes can be achieved.

What are typical results achieved through Younity?

Contactor: We want to generate added value at various levels. Specifically, we do this by uncovering system redundancies and gaps, making processes visible, assessing their efficiency, proposing automations, and initiating sustainable changes, to name just a few points. This results in benefits such as license cost and resource optimization, but also a future-oriented MarTech strategy.

Who is the offer aimed at?

Contactor: The offer is aimed at all companies that want to tackle the technological challenges in marketing, communication, sales and other related areas. We offer added value to all those who want to use and optimize their MarTech potential and take it to the next level with a trusted system-independent partner.

Why is your service portfolio relevant for marketing? 

Kotschner: Simply put; as long as we encounter countless Excel spreadsheets in marketing, our services are most definitely relevant. We all know the little "workarounds" that accompany everyday work. Mostly unconscious and accepted. This underlines masses of uncoordinated data sources and lacking data quality. And sometimes it is even unsuitable organizational forms that make digital transformation practically impossible.

Can you elaborate on that?

While technological potential has evolved, data quality has not: "Shit in, shit out" is still highly relevant. So for the next few years, we will still be busy digitizing and raising awareness and supporting marketing teams in scaling sustainably, tackling the problem at its roots. Digitization is not a sprint, but a marathon.

Where do you see the biggest stumbling blocks in your daily work in digitalization in marketing?

Contactor: We often observe that a system is prematurely put in place without or with only an inadequate needs analysis. As a result, a supposedly good technology may not be able to exploit its potential in the prevailing environment. Another stumbling block is often silo and departmental thinking. Today, data and information must be able to be developed and used across the entire context of a company.

What are your plans for the future?

Kotschner: Younity is a company with intangible assets, and I am convinced that this business sector will be most affected by technological developments in the coming years. We are pursuing a vision for the future that will accommodate this trend and significantly change the way our customers receive our services. We hope for an optimal symbiosis between human and artificial intelligence.