Dreifive wins pitch for D-A-CH digital budget from Korres

Korres is a Greek cosmetics brand that has been combining substances from nature with the latest scientific findings to develop effective and natural beauty products for 25 years. Dreifive was able to prevail in the pitch for the entire D-A-CH digital budget and will be in charge of all Korres' online marketing measures from now on. The digital marketing agency Dreifive is a subsidiary of the Goldbach Group with offices in Zurich, Vienna, Constance and Munich.

The funnel-based digital strategy developed by Dreifive, which is based on the sensible use of the generated data, was convincing. In line with the digital strategy, Dreifive created creative assets and designed landing pages to match the respective funnel steps. The focus is on the target group of the Funnelsteps with their respective needs. With the help of data-based segmentation of the user groups, the visuals, the message and the landing page can be adapted to the needs at any time. To monitor the impact of the measures, dreifive uses an automated reporting dashboard. This enables a very fast response time to changes of any kind and helps to make decisions at short notice.

One part of the strategy concerns the area of influencer marketing, to which Korres will attach greater importance in the future. dreifive will support Korres in an advisory capacity in order to develop a tailored influencer concept with a focus on smaller influencers. The use of automation and tools will also create the opportunity to scale in this area. The measures are implemented with the existing PR agency.

Annika Wuhrer, Teamlead Digital Marketing Consulting at Dreifive, is looking forward to the exciting collaboration: "Since we will be supporting Korres in all digital areas from now on, we have a lot of leeway in terms of online measures. We have the complete overview and can look together at all issues that improve success. The trusting relationship we have already established makes this collaboration very special."

Amrei Stäbler, Head of E-Commerce & Digital Marketing at Korres, is also confident about the future: "We were looking for an agency that can offer tailored consulting in a competitive environment and that not only has very good performance marketing skills, but also understands the Korres brand and can stage it perfectly on the various marketing channels. With Dreifive, we now have a competent partner at our side who can provide us with professional advice at eye level and understands how to address our brand-specific needs."

Responsible at Dreifive: Annika Wuhrer (Head of Digital Marketing Consulting); Pascal Schumacher (Head of Digital Advertising); Christoph Spannagel (Head of Branch Office DE / Head of SEO & CO). Responsible at Korres: Amrei Stäbler (Head of E-Commerce & Digital Marketing).