USP Partners and Sensape Enable Interactive Brand Experiences with AR and AI

AR and AI offer exciting possibilities for creating interactive and emotional brand experiences that promise high target group involvement due to their interaction possibilities. Thanks to hardware and software solutions that are practically "ready-to-go", such tools can also be implemented with a manageable budget. USP has concluded a partnership with Sensape Germany and is thus the exclusive consulting and sales partner for the Swiss market for Sensape hardware/software solutions with AR and AI.

If the computer can suddenly see and understand, this enables a completely new form of intelligent and interactive customer approach. The artificial intelligence developed by Sensape itself puts brands in the limelight, advises customers and promotes sales through personalized recommendations. The AI solution recognizes characteristics such as size, gender, attention or even products in real time and reacts accordingly depending on the person and situation.

The solutions are intended to create a particularly high-impact customer activation through targeted addressing and personal purchase incentives: Whether a digital promoter that makes person-specific product recommendations at the POS in retail and then still issues the right voucher including EAN code for the scanner checkout, or the Photobox with touch or even gesture control to the Digital Sampler with intelligent consumer targeting, with which fully automated and AR-supported promotions and samplings at the point of interest are possible - all solutions are suitable for interactive brand experiences with tailored AR world and playful communication of brand messages. The "ready-to-go" solutions are quickly configured and ready for use - in retail, at trade fairs & events and out of home.

Collected user data and the measurement of KPIs provide interesting conclusions about the success of implemented activities and the target group; at the same time, they also form the basis for ongoing optimization of market cultivation. The Sensape Recognition Box (SRB) is the heart of the systems due to its artificial intelligence. The SRB can also be combined with existing hardware or fully integrated into existing point-of-sale environments.

USP has entered into a partnership with Sensape and is thus the exclusive consulting and sales partner for the innovative hardware/software solutions with AR and AI in the Swiss market.

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