Ruf Lanz makes it into Lürzer's Archive with three more campaigns
With campaigns for Tier im Recht, Museum Haus Konstruktiv and Suva, Ruf Lanz once again makes it into the international selection of Lürzer's Archive's most creative advertising.
Lürzer's Archive publishes the advertising world's most creative campaigns and works every two months. The rigorously curated magazine is published in 68 countries and enjoys a high reputation in the creative industry. For the just published Volume 1 + 2/2021, three campaigns have been selected by Ruf Lanz.
First, the current "Hands off tourist attractions with wild animals" campaign for the Animal in Law Foundation. (Werbewoche.ch reported). The unnatural proximity to humans and the constant pawing means permanent stress for wild animals. That's why Ruf Lanz uses striking handprints to illustrate the sad traces tourists leave behind during "hands on encounters" with wild animals.
Second, the current campaign for the Museum Haus Konstruktiv (Werbewoche.ch reported). In cooperation with the VBZ, the museum invites the public not to miss the art connection. In concrete terms: with art from those streetcar lines that lead to the museum.
Thirdly, the current appearance for Suva. Ruf Lanz uses a special menu card to show which body parts ticks particularly like (Werbewoche.ch reported). To spoil the appetite of the nasty bloodsuckers, you can find the appropriate prevention tips on the Suva website.
