Iundf Marketing Technology gains a foothold in Germany

Iundf Marketing Technology became 2019 founded by the Zurich agency Inhalt und Form and the marketing technology expert Urs Blickenstorfer and has since been under the management of Blickenstorfer. Now the Swiss are in the starting blocks to conquer the German market as well.

To this end, they have brought Karsten Stracke on board. Stracke brings many years of international management experience in the digital transformation of marketing units at corporations. Most recently, he was responsible for the Group-wide "Marketing & Communications" team at Bertelsmann's Arvato Financial Solutions unit.

"German companies have a huge potential to sustainably increase their sales pipeline through an increased focus on digital business origination. We help our clients to define their digital strategy and design their fit MarTech stack by implementing and integrating new tools and processes. Here, we place great emphasis on training marketing and sales staff so that they can address and support their customers in a highly personalized way throughout the entire lifecycle," says Karsten Stracke about the agency's services for the German market.

According to Iundf, during the course of the pandemic, some very intensive investments were made in new marketing technologies, but their potential has often not been efficiently exploited to date. "The necessary adaptation of internal processes, the consideration of the DSGVO regulations and the cooperation between IT, marketing and sales departments can be significantly optimized by external, experienced support," adds Stracke.

The move to Germany also offers advantages to Swiss customers: "The expansion enables us to serve our international customers even more comprehensively, to draw on a larger network of specialists, and thus to better serve the Swiss home market. Düsseldorf is the first, but certainly not the last step in our growth strategy," explains Blickenstorfer.