The first official Maybaum Film Lab took place in Baden on 27 and 28 April. The focus was on various post-production tools. In this area, an enormous change has been taking place for several years. AI tools are finding their way into production workflows and are expected to give multimedia producers unimagined possibilities in content production. In addition, new moving image formats are constantly emerging on a wide variety of platforms. In order to be prepared for these exciting changes in the future, the Maybaum Film Lab was established.
In the absence of the management, the team was able to try out new software applications for two days. The new tools were tested under real production conditions on three fictitious customer projects. The three teams were supported by a total of six actors. The group work produced versatile content for use on a wide variety of online channels. Particularly outstanding was an AI-based color grading plugin for DaVinci Resolve, which makes it possible to automatically color match clips - in amazing quality. Furthermore, a consumer app was integrated into the existing workflow to create cinemagraphs parallel to the shooting. Also a tool that allows to generate effective social media content in a simplified and fast way.
The Maybaum Film Lab will be continued in November and will take place twice a year. "We consider the promotion of new tools and workflows to be a central element in order to be one step ahead of future trends and new developments," explains Managing Director Michel Alraun. And Rafael von Sury, the Lab's project manager, adds: "The LAB also offers the team the opportunity to test things that cannot be tried out in daily business. It forces them to break through patterns, question routines and be open to changes in the market."