Kind regards and Schroten establish joint NPO
The Zurich agency Freundliche Grüsse has joined forces with the young agency Schroten. They are the first Swiss agencies to found the joint non-profit organization "Create Positive Impact".
They help refugees enter the workforce, dramatize the threat of Covid-19 with a meteorological symbol, help women's soccer be seen: Freundliche Grüsse has been committed to social issues since its founding seven years ago, based on the intrinsic motivation of founders Pascal Deville and Samuel Textor. Often, these projects stand at cross purposes in the agency's daily routine.
There are many topics that have no stakeholders. What to do with projects that drive you but have no direct connection to the agency's clients? What to do with personal ideas that don't serve a business purpose, but that you desperately want to implement? You set up your own non-profit organization, writes the agency in a statement.
Fortunately, people with the same passion could be identified in the immediate vicinity: Together with Adrian Schräder and Michèle Roten from the young agency Schroten and the self-employed curator Georgina Casparis, 2021 Create Positive Impact was brought into being. Constituted as an association, the purpose of the NPO is to become active with creative actions, content and dialog work where there are no commercial interests and no institutional advocates - alone or in cooperation with partners.
Various initiatives are intended to support people who are on the run or are marginalized. It also fights for openness, tolerance and color in public spaces. One of the current projects is the Farbenberg art project, which aims to enhance the Witikon district of Zurich.
