"First we have to deliver"
Sir Mary is now also working internationally for Allianz - as a "global, digital creative agency. Founder and Chief Creative Florian Beck explains in an interview with Werbewoche.ch what this means for the agency.
Advertisingweek.chFlorian Beck, how do you get as a young Swiss agency into the global pitch of Allianz?
Something like this doesn't just happen overnight. The people in charge at Allianz know how we work and are aware of the invisible part of what we do: networked, digital thinking. We always start thinking where others stop and from that point a creative idea is developed. And then extended, for example, classically as a TV spot. Not the other way around. Others still do it conventionally, but that would never have gotten us into the Allianz pitch.
Tell us what the pitch win means for Sir Mary?
It is a great confirmation of what we believe in. Of what we want to achieve. And hopefully the foundation for great global campaigns with digital DNA.
Communication for Allianz in Switzerland was one of Sir Mary's first major mandates back then. Is the global mandate now a similar milestone?
(Laughs) First we have to deliver. We can then talk about it again in two or three years.
You are already working on the first themes; as I learned, you want to "deliver" worldwide as early as this summer. Are there any details?
Nah, I'll stick to the NDA for once.
You have expanded strongly in recent months, despite Corona and as has actually always been the case since your agency was founded. At the same time, you want to remain unadjusted. How do you retain the typical "Sir Mary spirit"?
Sir Mary is running at full speed. For us, this is the best time to radically question everything. Eliminate mistakes. To think anew. To go new ways. Instead of just wanting "more of the same". It's exhausting, it hurts, but it's worth it. And it might have something to do with our "spirit".
