Ruf Lanz makes it into Lürzer's Archive with three campaigns
The campaigns for BFU, Hiltl and Build Smart by Ruf Lanz made it into the international selection of the renowned magazine Lürzer's Archive.
Lürzer's Archive presents the outstanding campaigns from around the world every two months and enjoys a corresponding reputation in the international creative industry. The rigorously curated magazine is published in 68 countries in German, English and Chinese and is regarded as an advertising bible.
The Covid 19 crisis also presented Lürzer's Archive faced great challenges, which is why the latest issue is a double issue. The just published Volume 5+6/2020 includes the creative highlights of the past months. The Zurich agency Ruf Lanz is represented with three campaigns in the international selection.
For the BFU accident prevention advisory board, the creative agency used an illuminating analogy to show that only those who shine will be seen by others in the dark (Werbewoche.ch reported).
For Hiltl, the "No animal in sight" campaign continued, in the context of last year's referendum on the revised hunting law (Werbewoche.ch reported).
For the "Build Smart by Otto Fischer" platform, which intelligently networks building technology, Ruf Lanz celebrates the art of connecting everything properly - visualized with buildings in dot-to-dot style (Werbewoche.ch reported).
