Ralf Kostgeld and Petar Dakovic found Zelebrand
The two brand specialists Ralf Kostgeld and Petar Dakovic have founded Zelebrand, a joint company that aims to combine creativity and tech for the new age. At the same time, the two sit on the advisory board of Europe's fastest-growing software agency.
Ralf Kostgeld (Creative Partner), Petar Dakovic (Managing Partner) and Spiros Margaris (Advisory Board Zelebrand International) (from left)
The former Head of Brand Creation at IWC and creative director Ralf Kostgeld, who has won over 190 awards internationally, and Petar Dakovic, the former CEO of the Detail agency and Managing Director of Saatchi & Saatchi Zurich, are setting themselves up with Zelebrand International for the new demands of today and tomorrow.
"Covid-19 accelerates the digital transformation of most companies. The customer experience - especially digital - should now be designed and emotionally staged with relevance and individual experience as quickly as possible in many places. This is a great opportunity to re-capture the essence of brands. We can help with this," said ADC member Kostgeld in a statement on Thursday.
Competencies in various areas: from Luxury, to Banking, to Health
The company Zelebrand has already started its activities in 2019 and implemented projects for various clients. A brand new addition to the client list is the globally active startup SmartFrame from London. Kostgeld: "This company is a game changer and will redefine global digital image standards as well as the perception of images in general, including image security. We are very excited about this collaboration." Zelebrand is responsible for the positioning as well as the global brand rollout, which will take place in phases.
SmartFrame Technology - enhanced presentation, Image security & analytics
Spiros Margaris, the world's number one influencer in fintech, AI and blockchain, joins the advisory board, according to a statement. The venture capitalist and futurist is the only one in the world to have been awarded the "Triple Crown" by Onalytica. Ralf Kostgeld comments: "We are proud that Spiros fully contributes his profound knowledge and insights regarding future technological developments and new business optimizations to Zelebrand International. An added value that we are happy to pass on to our customers."
Center: Spiros Margaris, the only person in the world to have been awarded the Triple Crown by Onalytica.
Furthermore, Dakovic and Kostgeld are on the Advisory Board of Q Ltd, the fastest growing software agency in Europe according to Deloitteam. "From UX to Web Development to Enterprise Solutions, thanks to our unique partnership with Q, we have direct access to over 100 top developers and UX designers and are able to meet all requirements both qualitatively and economically and offer unique solutions," says Petar Dakovic.
Creative Legal Intelligence
Another key partner with Swiss roots is Brandit, one of the leading international service providers in online brand protection and domain services, a topic of increasing relevance every day. Petar Dakovic: "Ultimately, it's about understanding the Big Brand Impacting Picture right from the start. The more bridges and fewer trenches, the more efficient the workflows and the more successful our customers. That's why we integrate legal into our processes right from the start."
