Serviceplan Group Switzerland officially makes the "House of Communication" part of its agency branding
With a new branding model, the "House of Communication" becomes the umbrella brand for the agency brands Serviceplan, Plan.Net and Mediaplus. The new appearance conveys the consistent orientation of the agency brands of the Serviceplan Group Switzerland since its founding, which is now also communicated to the outside world with the new branding. With the multi-brand strategy, the various agency brands will continue to exist.
What has long been lived at Haus der Kommunikation and has been anchored in the DNA of the international and Swiss group since its founding has been given an official character with the new branding. The umbrella brand "Haus der Kommunikation" keeps all communication disciplines with the various agency brands together in one common location - namely the Haus der Kommunikation.
The Serviceplan Group Switzerland therefore appears in a further developed corporate design, which underpins the multi-brand strategy with the consistent integration of the umbrella brand "House of Communication" and with a uniform color scheme for all agency brands. The stringent multi-brand strategy ensures that the individual agencies can position themselves clearly on the market with customers.
With the use of the different agency brands, changes in the market can be better addressed, new solutions can be established faster and in a more differentiated manner, and area-specific competencies can be further developed in a more concentrated manner, according to the statement.
"We are convinced that the multi-brand strategy under the common umbrella "House of Communication" offers numerous advantages. These include a consistent focus of individual agencies on specific business areas and a clear positioning in the market among customers as well as potential employees," says Christian Baertschi, Chairman of the Board of Directors of Serviceplan Group Switzerland, explaining the group's brand strategy and adding that "the various agencies work together under the motto 'Building Best Brands' to develop holistic communications solutions, if this is required by the specific customer brief."
The House of Communication combines the competencies of the individual agencies such as Creation & Content (Serviceplan), Impact & Channel Management (Mediaplus), Technology & Experience (Plan.Net), and Publishing & Adaption under a single roof. With this multi-brand strategy, all customer needs are met, regardless of whether a customer requires a 360-degree solution or concrete support in a specific communication discipline. About Serviceplan Group Switzerland (House of Communication)
At the House of Communication, more than 130 specialists from all relevant communications and marketing disciplines work together under one roof. In agile, interdisciplinary teams from the areas of creation, technology, media, strategy, consulting, public relations, content, publishing and production, they develop and implement customized communications solutions from a single source. Under the motto Building Best Brands, the House of Communication unites the brands Serviceplan, Plan.Net, Solutions and Mediaplus to form the Serviceplan Group Switzerland. The owner-managed agency group for communication and marketing, headquartered in Zurich, is a member of the wide-ranging international Serviceplan network, with local houses of communication in all relevant economic areas.
