Scholz & Friends presents new corporate design

After almost two decades with only minor revisions, the corporate design of Scholz & Friends gets a new face. The creative combination of all elements of the agency name in the logo is intended to strengthen the international recognizability of the Scholz & Friends brand and ensure visual conciseness on the web.

Frank-Michael Schmidt, CEO Scholz & Friends Group: "The key points of the new era of our agency group are to strengthen the Scholz & Friends brand, to increase our international presence and to develop new solutions for the digital world. The new corporate design is a visible sign of this strategic reorientation. The new S&F icon, which focuses the Scholz & Friends brand in one sign, also strengthens the conciseness and variability of our brand presence. In addition, the following applies: We remain yellow, we remain different," says Frank-Michael Schmidt, CEO of the Scholz & Friends Group.

Yellow thus remains the central color of the agency group's corporate identity. In addition, there is a new agency font and a new logo. "The starting point for the new brand design was the question of how we could get to the heart of our identity visually in the smallest possible space," says Olivier Nowak, Head of Design at Scholz & Friends Identify, explaining the start of the creative relaunch. The visual result is a monogram made up of the initial letters "S" and "F", which form the "&" sign on a yellow background.

The roll-out of the new corporate design has been taking place successively across all touchpoints of the Scholz & Friends Group since Thursday.