KünzlerBachmann and Schober say yes!
KünzlerBachmann and Schober have already been going their separate ways since January 2017. Now the next step follows and the two companies will operate under the name KünzlerBachmann Directmarketing from January 1, 2020. Thus, the Swiss full-service provider further expands the area of dialog marketing - online and offline.
For over forty years, Schober has been a dialog marketing service provider that helps companies implement their cross-media communication, advertising and sales strategies. The company supports its customers with data know-how, e-mail technologies and marketing services in their successful market cultivation.
Schober brings an extensive database of postal and e-mail addresses as well as the Swiss cloud solution XCampaign for e-mail marketing into the marriage of the two companies. The location in Winterthur will be retained.
KünzlerBachmann, which is over one hundred years old, has its roots in the publishing business. Its core competencies lie in address management and mailing production. KünzlerBachmann Directmarketing offers all services in modern offline dialog marketing from a single source. From the address to personalization and dispatch to processing and analysis of the response, including database and CRM solution. Exclusively for Switzerland, the company also offers the Sinus Geo-Milieus and corresponding analytics services.
The alliance of KünzlerBachmann and Schober is now to substantially strengthen the positioning, and customers are to benefit from the now bundled competence and experience in dialog marketing - online and offline. The range of services extends from broad-based DM campaigns to CRM and e-mail marketing to mailing production in digital printing, including lettershop.
