Oblique: Zurich is one live communication agency richer
"We think live." is the credo of the newly founded live communications office Oblique. The founding team's ambition is to think live communication further and laterally - away from the event to the holistic experience.
The Oblique founding team: Marc Muggli, Tania Kyburz and Tina Huber (from left).
The trio focuses on strategy and story, develops long-term live strategies for clients, offers innovation camps and trend workshops, and specializes in creative idea and concept development. At the moment, according to the statement, the focus is on novel workshop formats at the interface of new work, robotics and coding on the one hand, and new concepts for conferences and trade fairs on the other.
The founders know each other from their time together in the management team at Rufener Events. In their previous work, they designed and implemented a large number of events, congresses, roadshows, festivals and brand experiences. At Oblique, Tina Huber and Tania Kyburz focus on concept development, creativity coaching and innovation consulting. Marc Muggli brings his experience in strategic planning and implementation of complex large-scale projects. The new office is owner-managed, lean and agile - but has a large network of freelancers and partners at its disposal if needed.
The team is convinced that in the course of digitalization, live experiences will gain in relevance, especially if they are strategically and
are communicatively embedded and have a transformative effect on the target group as impulses. In particular, the office focuses on new forms of community building - a topic where Oblique sees a lot of potential.novel formats in the area of tension between space, innovation and communication.
