For Managing Director Sascha Frommhund, this is a logical step to meet the changing demand of the dynamic market: "The development of organic reach in social media clearly shows that it is becoming increasingly difficult to reach target groups without a corresponding media budget. The Facebook universe in particular, with its enormous reach and scalability, therefore represents an increasingly important media channel for companies."
In addition to the existing Social Media Unit, whose focus is on community building, engagement and content & creation, the Social Advertising Unit is intended to create additional resources specializing in the increasingly relevant paid media area. The main focus of the new unit is thus clearly on paid ad placements on Facebook, Instagram & Co. Managing Director Michael Wippel sees new, decisive synergies for the client through the establishment of the Social Advertising Unit: "Creation and content creation have long been part of Goldbach Interactive's expertise. Attention-grabbing creatives paired with in-depth know-how in the areas of advertising and media planning allow us to provide professional advice on the entire social media marketing from a single source."
Thomas Petroczi takes over as head of the Social Advertising unit
Thomas Petroczi has been appointed to lead the new unit. After successfully completing his studies at the University of Applied Sciences St. Pölten (Media and Communication Consulting, BA), Petroczi initially worked in the areas of Search Engine Advertising, Programmatic and Tracking. In the meantime, the native Viennese has found his calling in social advertising and has already implemented social media campaigns in over 20 countries.
However, Petroczi still sees a lot of catching up to do in the DACH region as far as this topic is concerned: "Facebook and Co offer high-reach, scalable campaigns for a comparatively low CPM. With reach maximization, new customer acquisition, customer retention and performance marketing, these platforms are the ideal instrument to accompany the user throughout the entire customer journey. Over 43 million monthly active users in the DACH region on Facebook alone, frequency capping, hyper-targeting and data-driven target group clusters make it possible to cast virtually any strategic marketing approach into an integrated communication concept and implement it operationally."