New agency: Miind
François-Louis Noël, the former Managing Partner of M&C Saatchi Geneva, is launching his own storytelling agency, Miind.
Miind accompanies storytelling: strategic planning, ideas and content production. The business model is decentralized: depending on the project and client, an appropriate team will be formed. This should equip Miind for the digital age, which demands flexibility and speed. "Our approach is based on simplicity," says Noël. He says this solution is about "freeing ourselves from the rigidity of traditional communications agencies." Miind operates throughout Switzerland and in neighboring countries - mainly France and Germany.
François-Louis Noël started his career as a Strategic Planner at BBDO Paris, later moving to Landor in the same role before being actively involved in the launch of M&C Saatchi in Paris and later in Geneva. In 2015, he was a Creative Effectiveness jury member at the Eurobest Festival and, together with his creative partners, was awarded numerous prizes, including Cannes Lions, ADC, LIA and New York Festivals. Recently, Noël has become a member of the Account Planning Group Switzerland (APGS).
