Matthias Kiess becomes President of the IAA Swiss Chapter

At the 60th General Assembly and subsequent Trend Talk on Friday, the IAA Swiss Chapter took a look into the future. Numerous guests accepted the invitation to the Sorell Hotel Zürichberg. Werbewoche asked neo-president Matthias Kiess as well as AI experts in front of the camera.

The retiring IAA President Andreas Widmer. (Pictures: zVg.)

Before the big annual meeting with advertisers, agency and media representatives, the 60th General Assembly of the IAA took place. Andreas Widmer, co-founder of the coworking space Westhive, who led the IAA as president for eleven years, has decided to step down from this role.

"As President of the IAA Swiss Chapter, I was proud to lead the association for a full eleven years. Together with the dedicated board, the talented IAA Young Professionals and the well-managed IAA office, we have achieved a lot during this time. We have realigned our positioning, welcomed numerous new members to our club, gained partners and sponsors, developed innovative event formats and further expanded our international network. Now it is time for me to hand over the role of IAA President," the outgoing president was quoted as saying in a statement.

The IAA Board put Matthias Kiess, CEO of TBWA Switzerland, up for election as the new President. Kiess has been an IAA member since 2015 and on the IAA Board since 2018. He was unanimously elected as the new President of the IAA Swiss Chapter.

Widmer hands over to the new president Matthias Kiess (left).

"We are very pleased about the election of Matthias Kiess. As CEO of TBWA, he has extensive experience and is very familiar with the challenges and opportunities of the industry," says Chantal Landis, Managing Director of the IAA Swiss Chapter.

As President of the IAA Swiss Chapter, Matthias Kiess wants to use his broad network to further strengthen national and international networking and exchange between the various players in the industry. In doing so, he will also advocate for a sustainable and ethical development of the industry. "In the future, the IAA Swiss Chapter will want to take on even more of a thought leadership role in order to engage in dialogue around the challenges in our industry and to identify possible solutions," says Kiess.

TBWA CEO Matthias Kiess during his inaugural speech.

Changes in the Board of Directors

Guido Trevisan, CMO of the Goldbach Group, was newly elected to the board of the IAA Swiss Chapter. "With the election of Guido Trevisan, we are expanding our board with a dedicated marketer who has a large network. We are very much looking forward to working with him," explains Matthias Kiess.

Newly elected IAA board member Guido Trevisan in the audience.

Board members Markus Bucheli (Head of Marketing & Communications Helvetia), Nathalie Diethelm (Co-CEO Mediaplus), Markus Ehrle (CEO APG), Silvana Imperiali (Deputy Managing Director Gamned!), Borja Marin (Marketing Director JTI), Corinna Rota (Director Account Management Ringier Advertising), Natasja Sommer-Feldbrugge (Public Affairs Manager The Coca-Cola Company) and Andreas Widmer (Co-Founder Westhive) were unanimously confirmed for the next two years.

Michi Frank, CEO of Goldbach Group, and Christoph Timm, CMO of Swisscom, left the IAA board at their own request, but remain loyal members of the association.

Come to stay: AI as a growth engine

On the Trendtalk stage of the fully booked event in Zurich was the speaker, researcher and AI expert Prof. Dr. Claudia Bünte. The keynote speaker works, researches and teaches on AI in business - always with an eye on practicality and feasibility. spoke with her on site.

Prof Dr Claudia Bünte during her presentation on AI.

Bünte spoke about the benefits and limitations of AI. She used various AI best cases to present where the journey is heading in marketing worldwide. Nadine Schade, who acts as Conversational Marketing Manager in the chatbot environment at Helvetia, was also on the Trendtalk stage and presented the Switzerland AI case "Clara" from the insurance company. A customer service based on OpenAI's ChatGPT technology.

After the fully booked IAA Trendtalk, the IAA invited its guests to an extensive networking brunch on the sun terrace of the Sorell Hotel Zürichberg. Members and guests enjoyed networking among industry colleagues in the best weather.

Networking on the sun terrace.
IAA Managing Director Chantal Landis (center) with Patrycja Pielaszek (left) and Isabel Steinhoff.

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