Ad School launches new course in creation and strategic planning

The new course of study deals with the field of tension in which commercial communication operates today. Among the lecturers are well-known names from the industry.

On August 25, 2023, the next course in Creation and Strategic Planning will start at the Ad School. Among the lecturers are Peter Felser, Livio Dainese, Stefanie Huber, Dennis Lück, Grit Wolany, Imke Jungnitsch, Gordon Nemitz, David Schärer or Oliver Vedolin, as well as a variety of excellent digital specialists, including Tobias Zehnder, Dan Nessler or Tom Zeller.

The content of this year's course has been selected in such a way that the field of tension in which commercial communication moves today can be mapped and dealt with comprehensively: Strategy, creation, ideas and implementation, brand experience, PR/publicity, media, presentation techniques, content marketing, communications law, market and trend research, and AI in the creative process.

CAS in Creation and Strategic Planning

Students gain a comprehensive and practical insight into the creative and strategic work of communications specialists. The training includes lectures and practical work, tasks are solved independently, in teams and also in interactive exchange between the two specializations. An interdisciplinary joint final thesis rounds off the courses. The Ad School course is recognized by the HWZ Hochschule für Wirtschaft Zürich as a "Certificate of Advanced Studies ZFH (CAS) in Creation and Strategic Planning".

Admission to the Ad School is open to talented creative professionals as well as those who work in strategic planning and/or consulting and have at least two years of study-related professional experience.

At the online info evening on April 4 at 6 p.m., the course with the two specializations will be presented in more detail. Here you can register.



More articles on the topic