thjnk Zurich: Stories of Rising Teams
Sunrise's content format portrays up-and-coming snowboarders and their supporters.
Big dreams need a little support - that was the message of the Sunrise image campaign launched in October 2022. It heralded Sunrise's first winter sports season as Swiss-Ski's main partner. At the end now follows content stories about two up-and-coming snowboarders and their teams to prove this message.
Under the title "Stories of Rising Teams" para-snowboarder Aron Fahrni and his coach Silvan Hofer tell how they want to show with good performances that even with a handicap you can do something competitive that inspires. Freestyle snowboarder Jonas Hasler is coached by his parents. When they recognized his talent and where it should take him, reveals their story.
Sunrise junior program
The two athletes are part of the "Sunrise Rising Stars" young talent program, which offers 10 up-and-coming athletes with a one-year contract and head sponsorship. The financial support helps the young talents take the next step in their promising careers.
With the "Stories of Rising Teams" content format, Sunrise is continuing the "Stories of Rising People" content series it began as part of the repositioning of "Dream Big. Do Big."
Responsible at Sunrise: Andreas Caluori (Senior Director Brand Development, Consumer Marketing & Sponsoring), Anna Leutar (Head of ATL & Brand Campaigning), Tenzin Samden Khangsar (E-Marketing & Digital Communications Manager), Nicola Caviezel (Marketing Manager Sponsoring). Responsible at thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Artur Deyneuve (Creative Direction), Maira Weidmann (Text), Luca Stancheris, Fabian Esslinger (Art Direction), Andrea Bison (GF Consulting) Claudia Ziltener, Anoushé Dastmaltschi, Michaela Bossard (Consulting), Gordon Nemitz (GF Strategy). External partners: Jensen + Heitz GmbH (Production), Laurids Jensen (Director & Photo), Stephanie Heitz (Producer), Nicolas Heitz (DOP) Sir Mary: Fabian Habisreutinger, Kevin Schaelchlin (Media).
