Online Advertising Day: Opportunities for Brands in Advanced TV

The Goldbach study on the subject from 2022 already showed that advanced TV has arrived in living rooms in the DACH region. (Werbewoche.ch reported). Further insights into the living room and which devices are used how were provided by Aurelie Brunet de Courssou with the pan-European study "The New Life of the Living Room" by RTL AdAlliance. The study showed what opportunities brands have when they position themselves via advanced TV.

Because Dr. Bernd Riefler, founder and CEO of Veed Analytics, was unable to attend for family reasons, Goldbach CTO Jochen Witte presented the users' perspective. He showed how they use the media offering and how content providers can manage this diversity.

And finally, Johannes Paysen, Managing Director of the sell-side advertising platform Magnite, focused on Connected TV in his presentation. He compared the adaptation in different countries, viewing habits and brand perception on Connected TV.

At the subsequent aperitif riche, the guests were able to exchange ideas and network about what they had heard.

"Until now, Online Advertising Day has always taken place at the end of the year. By holding it in February, we now want to mark the start of the digital event year. With today's Online Advertising Day, we have succeeded very well," sums up Stefan Wagner, Managing Director of Goldbach Audience.