Online Advertising Day: Opportunities for Brands in Advanced TV

180 guests from the media and advertising industry gathered at Zurich's Kraftwerk on Thursday evening for Online Advertising Day, which was held by Goldbach Audience for the 17th time in 2023. Two experts and one female expert presented insights around the topic of Advanced TV.

Stefan Wagner, Managing Director Goldbach Audience, welcomes guests to the 17th Online Advertising Day. (Image: Goldbach)

The Goldbach study on the subject from 2022 already showed that advanced TV has arrived in living rooms in the DACH region. ( reported). Further insights into the living room and which devices are used how were provided by Aurelie Brunet de Courssou with the pan-European study "The New Life of the Living Room" by RTL AdAlliance. The study showed what opportunities brands have when they position themselves via advanced TV.

Because Dr. Bernd Riefler, founder and CEO of Veed Analytics, was unable to attend for family reasons, Goldbach CTO Jochen Witte presented the users' perspective. He showed how they use the media offering and how content providers can manage this diversity.

And finally, Johannes Paysen, Managing Director of the sell-side advertising platform Magnite, focused on Connected TV in his presentation. He compared the adaptation in different countries, viewing habits and brand perception on Connected TV.

At the subsequent aperitif riche, the guests were able to exchange ideas and network about what they had heard.

"Until now, Online Advertising Day has always taken place at the end of the year. By holding it in February, we now want to mark the start of the digital event year. With today's Online Advertising Day, we have succeeded very well," sums up Stefan Wagner, Managing Director of Goldbach Audience.

Iris Blättler, Head of Communications at Goldbach, hosted the 17th Online Advertising Day and welcomed the speakers Johannes Paysen, Aurelie Brunet de Courssou and Jochen Witte (from left to right).

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