Stuiq for Gryps: "Enough with Ufff".
Loud, humorous and "full of despair" - the new campaign from Gryps takes an unusual approach and positions the company as a solution provider in everyday SME business. Creation and implementation come from the Zurich-based creative agency STUIQ.
Who doesn't know it: that one moment when everything becomes too much in the daily work routine. But no need to despair; after all, there is Gryps. In a spot series, STUIQ tells a simple but very concise and humorous story. Start-up founder, garage owner and SME manager don't know what to do anymore and express their overload in a very whimsical and loud way. "Ufff!" The national image campaign starts in January 2023 and, in addition to the digital-first approach, also relies primarily on TV. The campaign aims to increase brand awareness.
"Standing out in the highly competitive SME market".
"Gryps has a lot to offer small businesses. We want to stand out in the highly competitive SME market and invite them to discover our comprehensive SME services. The bold campaign with the striking message "Schluss mit Ufff" (No more Ufff) conveys our USP in an extremely human way and brings it to the point in an exaggerated way," says Priska Schoch, Co-Founder and Member of the Executive Board of Gryps.
Gryps is the largest Swiss online portal for SMEs with offer comparison and useful information and tools for everyday business. Gryps works with more than 4,000 verified Swiss providers - for the perfect match between SMEs and the right service provider. Since September 2021, the start-up has been a subsidiary of Ringier Axel Springer Schweiz AG. With the merger, Gryps will be further expanded into a comprehensive, digital service platform. With around 500,000 small and medium-sized enterprises in Switzerland, Gryps is targeting an attractive market potential.
Responsible at Gryps: Priska Schoch (Member of the Executive Board), Urs Gysling (Member of the Executive Board), Eva Korz (Marketing Manager, SEO Expert & Social Media), Markus Thoma, (Online Marketing Specialist). Media planning: Ringier Advertising. Development, creation, implementation, film producion: STUIQ.