Why copywriter Simon Kümin is giving away (almost) nothing this year
His Christmas campaigns are always special, and this year is no exception: lyricist Simon Kümin makes a donation to Ukraine - and raffles off a Twitter tick.
He supported the gastronomy, raffled off a Christmas dinner without boss - and has also come up with an unusual Christmas campaign this year. In previous years, the lyricist Simon Kümin has supported Swiss business sectors in need,
he says this year, "While there would be companies in need of support this year as well, there is significantly more suffering elsewhere in Europe right now."
Therefore, Kümin donates 1,000 francs for Christmas for the people the Ukraine. On the corresponding Website there is nothing to win, apart from a blue Twitter checkmark for a year and 10,000 followers worth 12 dollars, but you can vote there for the charity that will receive Kümin's donation. For each vote, the copywriter also increases his donation by CHF 10.
